When your call center team dials a number, what shows up on the customer’s phone? Usually, it’s just digits. A random 10-digit number that looks like every other spam call out there.
That’s a problem. Because 87% of people now ignore calls from numbers they don’t recognize. Your agents are working hard, but customers aren’t even picking up.
Branded SMS changes that. It puts your company name, logo, and reason for calling right on the customer’s phone screen before they answer. And it works. Call centers using branded calling see up to 3x more people answering their calls.
Want More People To Actually Answer Your Calls? See How Klozer’s Branded Sms Puts Your Company Name On Every Dial. Visit Us [www.klozer.io]
What Is Branded SMS for Call Centers?
Branded SMS is a technology that displays your business name and brand identity when you call or text someone. Instead of seeing “Unknown Number” or random digits, customers see your company name, logo, and even why you’re calling.
It works through verified caller ID services that connect to major phone carriers. When your agent makes a call, the system automatically sends your branding information to the customer’s phone.
For call centers, this means every outbound call looks professional and trustworthy from the first ring.
Why Do Call Centers Need Branded SMS?
Nobody Answers Unknown Numbers Anymore
Spam calls have ruined phone trust. Americans get about 14 spam calls every month. So people have learned to ignore anything that doesn’t look familiar.
Your legitimate business calls get lumped in with robocalls and scams. That’s money lost and time wasted for your team.
Your Agents Are More Productive
When more people answer, your agents spend less time redialing. They have more real conversations and close more deals.
One telemarketing company saw their connect rate jump from 6% to 18% after adding branded calling. That’s triple the conversations with the same number of calls.
You Build Trust Faster
First impressions happen in seconds. When customers see your company name before they answer, they’re already more comfortable. They know who’s calling and why.
This trust carries through the entire conversation. Customers are more open, less defensive, and easier to work with.
How Does Branded SMS Work?
Here’s the simple breakdown:
- You register your business with a verified caller ID service (like Klozer)
- You upload your brand details including logo, company name, and call reasons
- Your agents dial as normal using your existing phone system
- Customers see your branding on their screen when the call comes through
- They answer more often because they recognize your business
The technology works on most modern smartphones. It integrates with your current call center software without replacing anything.
What Should Your Branded SMS Include?
Keep it simple and clear:
- Company name: Make it easy to read
- Logo: Use your official brand logo
- Reason for calling: “Appointment reminder,” “Special offer,” or “Account update”
- Verification badge: Shows you’re a legitimate business
Avoid generic phrases like “Sales Call” or “Marketing Team.” Be specific about what value you’re offering.
Ready To Stop Being Ignored? Klozer Makes Your Calls Look Professional And Trustworthy. Visit Us [www.klozer.io]
Who Benefits Most from Branded SMS?
Telemarketing Teams
If you’re making cold calls or following up on leads, branded SMS is essential. It’s the difference between a 5% answer rate and a 20% answer rate.
Customer Service Centers
When you’re calling to help customers, they should know it’s you. Branded SMS reduces frustration and speeds up support.
Appointment Reminders
Medical offices, salons, and service businesses see huge improvements in callback rates when customers recognize who’s calling.
Collections and Billing
Even sensitive calls about payments get better responses when customers see it’s their actual provider calling, not a scam.
How Much Does Branded SMS Cost?
Pricing varies by provider, but most services charge between $50 to $300 per month depending on call volume.
Some providers charge per agent. Others charge based on how many calls you make monthly.
The ROI is clear though. If branded SMS helps just 10 more customers per day answer your calls, that’s 300+ extra conversations per month. For most businesses, that pays for itself immediately.
What’s the Difference Between Branded SMS and Regular Caller ID?
Regular caller ID just shows your phone number and maybe a basic name if it’s in the customer’s contacts.
Branded SMS (also called verified caller ID or branded calling) shows:
- Your official company logo
- Your business name exactly as you want it
- The reason you’re calling
- A verified checkmark proving you’re legitimate
It’s like the difference between a plain text email and a professional branded email with your logo and signature.
How to Set Up Branded SMS for Your Call Center
Step 1: Choose a branded calling provider like Klozer that works with your phone system
Step 2: Submit your business verification documents (usually your business license and EIN)
Step 3: Upload your brand assets including logo, company name, and call reasons
Step 4: Connect it to your existing call center software (most integrate in under an hour)
Step 5: Test it with a few calls to make sure everything displays correctly
Step 6: Train your agents on the new system (though it usually works the same as before on their end)
Most businesses are fully set up within 1-2 weeks.
Does Branded SMS Work with Text Messages Too?
Yes. When you send an SMS from your business number, branded SMS shows your company name instead of just a number.
This is huge for appointment reminders, confirmation codes, and follow-up texts. Customers actually read messages from recognized businesses instead of deleting them as spam.
Some call centers combine branded calling with branded texting. If the customer doesn’t answer, they send a branded text explaining why they called. This combo approach gives you two chances to connect.
Common Questions About Branded SMS
Will it work on all phones?
Most smartphones display branded calling. Older flip phones might only show the number. But since 85% of people have smartphones now, you’ll reach the vast majority.
Can customers block branded calls?
Yes, customers can still block any number. But they’re much less likely to block calls from recognized businesses they actually do business with.
Does it work for international calls?
Currently, branded SMS works best for calls within the US and Canada. International support is growing but check with your provider.
Do I need new phone numbers?
No. Branded SMS works with your existing business phone numbers.
Real Results from Call Centers Using Branded SMS
A healthcare call center reduced missed appointment callbacks by 40% in three months.
An insurance telemarketing team increased their contact rate from 8% to 22% using branded calling.
A collections agency saw 30% fewer complaints because customers understood who was calling before they answered.
The data is clear: when people know who’s calling, they answer more and respond better.
Take Action Now
Your call center team deserves better than being ignored 80% of the time. They’re working hard making calls, leaving voicemails, and redialing numbers.
Branded SMS gives them a fighting chance. It makes every call look professional, trustworthy, and worth answering.
The best part? It’s simple to set up and works with what you already have.
Stop Losing Customers To The “Decline” Button. See How Klozer’s Branded Sms Gets Your Calls Answered. Visit Us [www.klozer.io]
