Do your call center agents waste hours calling numbers that never pick up?
If you run a BPO or manage a call center, you know the struggle. Your team dials 100 numbers. Maybe 15 people answer. The rest? Straight to voicemail or ignored calls.
That’s not just frustrating – it’s expensive. Every unanswered call costs you time, money, and potential leads.
But what if you could reach more people without making more calls?
That’s exactly what branded SMS does. And smart BPOs are already using it to cut costs and boost results.
Ready To Stop Wasting Time On Unanswered Calls? See How Klozer’s Branded Sms Helps You Connect With More Leads In Less Time. Visit Us [www.klozer.io]
What Is Branded SMS?
Branded SMS is a text message that shows your company name instead of a random phone number.
When someone gets a text from “ABC Marketing” instead of “(555) 123-4567,” they’re more likely to open it. Why? Because it looks professional and trustworthy.
For BPOs and call centers, this is a game-changer. You can send appointment reminders, follow-ups, and offers—all without picking up the phone.
Why Do BPOs Lose Money on Traditional Calling?
Let’s break down the real costs:
Low Answer Rates
Most people don’t answer unknown numbers anymore. Studies show that over 80% of calls from unfamiliar numbers go unanswered.
Your agents spend hours dialing. But most of those calls lead nowhere.
Wasted Agent Time
Every minute your agent spends waiting for someone to pick up is a minute they’re not closing deals or helping customers.
If an agent makes 50 calls a day and only 10 people answer, that’s 40 wasted attempts.
High Phone Bills
More calls mean higher phone costs. And when most of those calls don’t connect, you’re literally burning money.
How Does Branded SMS Save BPOs Money?
Here’s where things get interesting.
Higher Open Rates
SMS has a 98% open rate. Compare that to phone calls (20% answer rate) or emails (20% open rate).
When you send a branded text, people actually read it. Fast.
Less Agent Time Per Lead
Instead of calling the same person five times, send one text. If they’re interested, they’ll respond. If not, move on.
Your agents can handle 5x more leads in the same amount of time.
Lower Operating Costs
SMS costs pennies per message. Compare that to phone minutes, which add up fast – especially for international calls.
One BPO we worked with cut their monthly phone bill by 40% after switching to branded SMS for initial outreach.
Better Response Times
When someone texts back, your team can respond quickly. No phone tag. No missed calls. Just fast, clear communication.
Real Case Study: How One BPO Saved $12,000 a Month
Let’s look at a real example.
The Company: A telemarketing BPO with 50 agents making cold calls for insurance leads.
The Problem:
- Agents made 5,000 calls per day
- Only 800 people answered (16% answer rate)
- High phone costs and low conversion rates
The Solution: They started using branded SMS for initial outreach. Here’s what they did:
- Sent a branded text introducing their service
- Included a link to schedule a call
- Followed up with interested leads by phone
The Results After 3 Months:
- SMS open rate: 96%
- Response rate: 32% (vs. 16% on calls)
- Phone bill dropped by $8,000/month
- Agent productivity increased by 40%
- Total cost savings: $12,000 per month
The best part? They closed 25% more deals because they were talking to people who actually wanted to hear from them.
Want Results Like This For Your Team? Klozer’s Branded Sms Platform Helps Bpos Connect With More Leads While Spending Less. Visit Us [www.klozer.io]
How to Get Started with Branded SMS in Your BPO
Ready to try it yourself? Here’s a simple 5-step plan:
Step 1: Choose Your SMS Platform
Pick a platform that offers branded sender IDs, automation, and tracking. Make sure it works with your existing tools.
Step 2: Set Up Your Brand Name
Register your company name as your SMS sender ID. This usually takes 1-2 business days.
Step 3: Write Clear, Short Messages
Keep texts under 160 characters. Get to the point fast. Include a clear call-to-action.
Example: “Hi John, this is Sarah from ABC Marketing. We help homeowners save on insurance. Reply YES to learn more or call us at 555-1234.”
Step 4: Test Your Campaigns
Start small. Send 100 texts and track your response rate. Adjust your message based on what works.
Step 5: Scale and Automate
Once you find a winning message, automate it. Send texts to hundreds or thousands of leads with one click.
Should You Replace Phone Calls Completely?
No – but you should be smarter about when you call.
Use SMS to:
- Qualify leads before calling
- Schedule appointments
- Send reminders
- Follow up after a missed call
Use phone calls to:
- Close deals
- Handle complex questions
- Build relationships
This combo gives you the best of both worlds.
Conclusion
Branded SMS isn’t just a nice-to-have anymore. For BPOs and call centers, it’s becoming essential.
Here’s what you get:
- Lower costs (less time on the phone)
- Higher response rates (people actually read texts)
- More efficient teams (handle more leads per day)
- Better customer experience (reach people how they want to be reached)
The BPOs that adopt SMS now will have a huge advantage over those who don’t.
Stop Losing Money On Ignored Calls. Klozer’s Branded Sms Helps You Reach More People, Close More Deals, And Save Thousands Every Month. Visit Us [www.klozer.io]
