You’ve been there. You send out hundreds of text messages to potential customers. But they ignore you. Delete your messages. Or worse – they mark you as spam.
Why does this happen? Because people don’t trust messages from random phone numbers.
That’s where branded SMS comes in. It’s not just another marketing trick. It’s a way to show customers who you really are before they even read your message.
Let’s talk about why branded SMS matters for your SaaS business and how it can change the way people respond to you.
Ready To Stop Getting Ignored? See How Klozer Makes Your Messages Stand Out With Branded SMS! Visit Us [www.klozer.io]
What is Branded SMS and Why Should You Care?
Branded SMS puts your company name and logo right at the top of your text message. Instead of seeing a random 10-digit number, your customers see “YourCompany” with your verified business logo.
Think about it. When you get a text from “Bank of America” versus “(555) 123-4567,” which one do you trust more?
The same logic applies to your business messages. When call center teams and marketing departments use branded SMS, they immediately look more professional and trustworthy.
How Does Branded SMS Actually Work?
Here’s the simple version:
- You register your business with mobile carriers
- They verify you’re a real, legitimate company
- Your company name and logo get approved
- Every SMS you send shows your brand identity
- Customers see exactly who’s texting them
The whole process takes a few weeks, but once you’re set up, every message carries your brand with it.
What Problems Does Branded SMS Solve for SaaS Companies?
Low Response Rates
Most businesses see response rates between 1-3% on cold SMS campaigns. That’s terrible. You’re basically throwing money away.
But with branded SMS, response rates jump to 8-12% or higher. Why? Because people actually trust the message enough to read it and respond.
Getting Marked as Spam
Nothing kills your marketing faster than being flagged as spam. Once that happens, your messages stop reaching people entirely.
Branded SMS reduces spam complaints by up to 70%. When people see your verified company name, they know you’re not a scammer.
Building Customer Trust
Trust is everything in SaaS. If customers don’t trust you, they won’t:
- Sign up for your free trial
- Give you their credit card
- Renew their subscription
- Refer you to others
Branded SMS builds that trust from the first message. It shows you’re established, verified, and legitimate.
How Branded SMS Helps Different Teams
For Cold Calling Teams
Your cold callers are already fighting an uphill battle. Nobody picks up unknown numbers anymore.
But what if you send a branded SMS before the call? Something like:
“Hi [Name], this is Sarah from [Your Company]. I’ll be calling you in 5 minutes to discuss how we can help with [specific problem]. Looking forward to speaking!”
When they see your verified company name, they’re way more likely to answer when you call. Some teams report 40% higher pickup rates using this method.
For Marketing Teams
Your marketing team sends appointment reminders, promotional offers, and product updates. But if customers don’t recognize the sender, those messages get deleted instantly.
Branded SMS ensures every marketing message:
- Gets opened and read
- Stays out of spam folders
- Reinforces your brand identity
- Drives actual conversions
For Telemarketing and Call Centers
Call centers deal with volume. Lots of it. When you’re reaching out to hundreds or thousands of people daily, every percentage point matters.
Branded SMS gives your telemarketing team:
- Higher engagement on follow-ups
- Fewer complaints and blocks
- Better conversion tracking
- Professional image at scale
Want Better Response Rates On Every Campaign? Discover How Klozer’s Branded Sms Stops Your Messages From Being Ignored! Visit Us [www.klozer.io]
What Results Can You Expect from Branded SMS?
Let’s look at real numbers:
Open rates: Regular SMS gets about 98% open rate. Branded SMS maintains that while also increasing actual engagement by 30-40%.
Click-through rates: Links in branded messages see 15-25% higher click rates compared to unbranded messages.
Conversion rates: Sales teams using branded SMS report 20-35% better conversion rates on their outreach campaigns.
Cost per acquisition: Even though branded SMS costs a bit more (usually $0.02-0.04 per message vs $0.01 for regular SMS), your cost per customer actually goes down because conversion rates are so much better.
How Much Does Branded SMS Cost?
Pricing varies, but here’s the typical breakdown:
- Registration fee: One-time cost of $500-$1,000 to get verified with carriers
- Monthly fee: Around $50-200 depending on your message volume
- Per-message cost: $0.02-0.04 per branded SMS sent
Yes, it costs more than regular SMS. But when you factor in the better response rates and conversions, branded SMS usually pays for itself within the first month.
What Steps Should You Take to Start Using Branded SMS?
Step 1: Choose a Branded SMS Provider
Look for providers that handle the entire registration process for you. You want someone who works directly with major carriers like AT&T, Verizon, and T-Mobile.
Step 2: Prepare Your Business Information
You’ll need:
- Business name and registration documents
- Company logo (high resolution)
- Business phone number
- Website and social media links
- Description of how you’ll use SMS
Step 3: Submit for Verification
Your provider submits everything to the carriers. They’ll review your business and approve your brand profile.
Step 4: Wait for Approval
This usually takes 2-4 weeks. Sometimes longer if carriers need additional information.
Step 5: Start Sending Branded Messages
Once approved, every SMS automatically displays your company name and logo. No extra work needed.
Step 6: Track and Optimize
Monitor your response rates, engagement, and conversions. Compare them to your old unbranded campaigns. You should see clear improvements.
What Best Tools Offer Branded SMS for SaaS?
Several platforms offer branded SMS capabilities:
- Twilio: Popular API-based solution for developers
- Bandwidth: Enterprise-focused messaging platform
- MessageBird: Global reach with good delivery rates
- Klozer: Built specifically for sales and marketing teams who need branded SMS without technical complexity
The right tool depends on your team size, technical capabilities, and budget.
What Common Mistakes Should You Avoid?
Sending Too Many Messages
Just because messages are branded doesn’t mean you should spam people. Stick to 2-3 messages per week maximum.
Writing Generic Content
Use the trust you’ve built with your brand to send relevant, personalized messages. Don’t waste it on copy-paste templates.
Ignoring Compliance Rules
You still need consent before texting people. Branded or not, you must follow TCPA regulations and include opt-out options.
Not Testing Your Messages
A/B test different message lengths, CTAs, and sending times. What works for email doesn’t always work for SMS.
Conclusion: Why You Can’t Afford to Skip Branded SMS
Here’s the bottom line: people don’t trust random phone numbers anymore. They’ve been burned too many times by scams and spam.
If you’re running a SaaS business and relying on SMS for customer communication, you need branded messaging. It’s not optional anymore – it’s the difference between being ignored and being heard.
Your competitors are already using it. The longer you wait, the further behind you’ll fall.
The good news? Getting started is easier than you think. And the results speak for themselves.
Stop Losing Customers To Ignored Messages. See How Klozer’s Branded Sms Gets You Real Responses From Real People! Visit Us [www.klozer.io]
