Your marketing emails sit unread. Your ads get ignored. But text messages? People actually open them.
If you’re running a SaaS company and still relying only on email or phone calls, you’re missing out on one of the most powerful marketing tools available: branded SMS.
Here’s why branded SMS is changing the game for SaaS marketing teams and how you can start using it today.
Ready To Boost Your Response Rates? Discover How Klozer Makes Sms Marketing Simple And Effective For Your Team. Visit Us [www.klozer.io]
What Is Branded SMS Marketing?
Branded SMS is when your company name shows up as the sender instead of a random phone number. Instead of seeing “555-1234,” your customers see “YourCompany” on their phone screen.
This makes a huge difference. People trust messages from recognizable names. They’re more likely to open, read, and respond when they know who’s texting them.
For SaaS companies, branded SMS works for:
- Product updates and feature launches
- Trial expiration reminders
- Onboarding messages for new users
- Event invitations and webinar alerts
- Special offers and promotions
Why Do SaaS Companies Need Branded SMS?
People Actually Read Text Messages
Email open rates average around 20%. Text message open rates? Over 90%. That’s not a typo.
Most people read texts within three minutes of receiving them. Your message doesn’t get buried in a crowded inbox. It appears right on their lock screen.
Your Competitors Are Already Using It
Smart SaaS companies are moving fast on SMS. If you’re not using it, your competitors probably are.
They’re reaching your potential customers faster. They’re getting better response rates. They’re closing more deals.
It Builds Trust Instantly
Random numbers look like spam. Your company name looks professional.
When someone sees your brand name pop up, they know it’s legitimate. They don’t have to wonder if it’s a scam or ignore it completely.
This is especially important for marketing teams and call centers trying to reach cold leads. Branded SMS gets your foot in the door.
How Does Branded SMS Help Your Marketing Team?
Boost Campaign Response Rates
Text messages get responses. Studies show SMS campaigns can see response rates up to 45% higher than email campaigns.
Your marketing team can:
- Send time-sensitive offers that people actually see
- Get quick feedback through simple yes/no questions
- Drive traffic to webinars or product demos
- Follow up after calls or emails with a different touch point
Support Your Cold Calling Efforts
Cold calling is tough. Most calls go to voicemail. But what if you could text someone right before or after calling?
SMS helps your cold callers by:
- Warming up leads before the call
- Providing context so people know why you’re calling
- Following up after missed calls with a friendly message
- Scheduling callbacks at convenient times
One SaaS company reported a 40% increase in callbacks after adding SMS to their cold calling workflow.
Want To Connect With More Prospects? See How Klozer’s Branded Sms Helps Your Team Get Through To Decision-Makers. Visit Us [www.klozer.io]
What Are the Best Ways to Use Branded SMS?
Send Appointment Reminders
Demo no-shows waste everyone’s time. A simple SMS reminder 24 hours before and one hour before can cut no-shows by more than half.
Example: “Hi John, this is TechSaaS. Your product demo is tomorrow at 2 PM. Reply YES to confirm or CANCEL to reschedule.”
Welcome New Trial Users
First impressions matter. Send a welcome text when someone starts a free trial.
Example: “Welcome to TechSaaS! Your 14-day trial starts now. Need help getting started? Reply HELP or visit our setup guide.”
Alert About Expiring Trials
Don’t let potential customers slip away quietly. Remind them before their trial ends.
Example: “Your TechSaaS trial ends in 3 days. Ready to upgrade? Click here to choose your plan: [link]”
Share Quick Tips and Updates
Keep users engaged with helpful tips or product updates.
Example: “New feature alert! You can now export reports in PDF format. Check it out in your dashboard.”
Follow Up After Calls
Your telemarketing team left a voicemail? Send a text too.
Example: “Hi Sarah, this is Mike from TechSaaS. Just left you a voicemail about saving time on reporting. When’s a good time to chat for 10 minutes?”
How Much Does Branded SMS Cost?
Branded SMS is more affordable than most SaaS companies think.
Costs typically include:
- Setup fees (usually one-time, ranging from $100-$500)
- Per-message costs (usually 2-5 cents per text)
- Monthly platform fees (can start at $50-200 depending on volume)
Compare this to:
- Email marketing platforms: $50-500+ monthly
- Paid ads: Dollars per click with no guarantee of engagement
- Phone calls: Time-intensive with low connection rates
The return on investment is clear. If just one extra customer converts from better SMS follow-up, it pays for months of texting.
What Tools Work Best for SaaS SMS Marketing?
The best SMS tools for SaaS companies offer:
- Easy setup and sender ID verification
- Integration with your existing systems
- Templates for common messages
- Automation for drip campaigns
- Analytics to track open and response rates
- Compliance features to follow texting laws
Look for platforms that understand business texting rules. You need to get permission before texting people, and good platforms make this easy.
How to Start Using Branded SMS Today
Step 1: Choose Your SMS Platform
Pick a platform that works for SaaS companies. Make sure it offers branded sender IDs and the features you need.
Step 2: Register Your Brand Name
Submit your company name for verification. This process usually takes 1-3 weeks, so start early.
Step 3: Build Your Contact List
Only text people who opted in. Add SMS opt-in checkboxes to your:
- Website forms
- Trial signup pages
- Email newsletters
Step 4: Create Message Templates
Write templates for common scenarios:
- Welcome messages
- Appointment confirmations
- Follow-ups
- Product updates
Keep them short, friendly, and clear.
Step 5: Train Your Team
Show your marketing team and call center how to use SMS effectively. Teach them:
- When to text versus call or email
- How to write good messages
- What to do with responses
- Compliance rules to follow
Step 6: Test and Improve
Start with small campaigns. Track what works. Adjust your approach based on real results.
What Mistakes Should You Avoid?
Don’t text too often. Once a week is usually enough. Too many messages and people will opt out.
Don’t send long paragraphs. Keep texts under 160 characters when possible. Get to the point quickly.
Don’t ignore responses. If someone texts back, reply within an hour. Treat it like a live conversation.
Don’t skip the opt-in. Always get permission before adding someone to your SMS list. It’s not just good practice – it’s the law.
Why Branded SMS Is the Future for SaaS Marketing
Marketing is all about meeting customers where they are. And they’re on their phones.
Branded SMS combines the personal touch of phone calls with the convenience of digital messaging. It’s fast, direct, and highly effective.
For SaaS companies competing for attention, SMS is no longer optional. It’s essential.
Your marketing team can reach more people. Your call center can get better results. Your conversion rates can jump significantly.
The question isn’t whether to use branded SMS. It’s how quickly you can get started.
Stop Letting Your Messages Go Unread. Try Klozer’s Branded Sms And Watch Your Response Rates Soar. Visit Us [www.klozer.io]
